Initial Idea and Campaign Organization for the Barbolini Brand
In the beginning stages of every project, in this case of a campaign intended for social media, it was important for us to understand the client’s wishes, vision, main goals, and only then to dive into other aspects of the whole process that will bring the ideas to life.
Until this moment, the marketing material that’s been used only contained photographs of professional models, and editorials made in Italy. Sometimes, we would also use our pictures created in Barbolini stores located in Serbia, but that was it.
Therefore, with the newest campaign, it was of great importance to showcase “real people”, that love and indulge in the Barbolini type of lifestyle, and also to capture the way they move when walking down the street or the way they express themselves through their daily routines.
Whether our models were photographed in a café, on a cobblestone street, or in the center of the city, #BarboliniForRealPeople photoshoot and campaign were intended to appropriately showcase the real life of “ordinary” people that nurture their style.