Sargon Rebranding – New vision, Enhanced Concept
Follow the enhanced branding and concept process of marketing agency Sargon Creative Media, showcased step by step!
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GRAPHIC DESIGN
Client | Services | Year |
---|---|---|
BiH Color Festival | Graphic Design, Promotional Material Design | 2019. |
Work on fun projects is always a true joy for us. For this one of a kind stage music festival in the region, that celebrates diversity, youth, and love, we enjoyed every segment of creating a design, equally unique and recognizable as the BiH Color Festival itself.
The main characteristic of the festival that every year increasingly attracts new visitors, besides the supreme musical program, is a sensational trowing of the powder paint which covers the visitors. Joy, fun, and positive vibrations – that’s the core of this festival, but also the basis of our designing and branding it. The colorfulness of the very festival gave us the freedom to play with the color palette, in creating digital content and printed material. We chose vivid colors that allure at very first sight.
The font we used is playful and striking. It demonstrates the energy while it writes a story about an incredible atmosphere and fun that lasts until sunrise.
Butterfly pattern on almost every designed material symbolizes the ease and drive of the youth. This pattern is representing one of the most important messages of the festival: live life to the fullest – free and without prejudice, enjoying every moment.
Our design for social media posts is a true firework of colors. From those that announce spectacular performances to authentic photos of the festival atmosphere, with their aesthetics they all follow the other branding segments of this amazing event.
Working on the project of BiH Color Festival, allowed us to experiment freely in creating a design, making a fusion of appealing colors and shapes that associates with the universal values of modern youth.
We hope that this presentation brought a little bit of color to your day.
If you liked the presentation of our work, feel free to share it on social media. If you have additional questions, feel free to write to us via the contact form!
Follow the enhanced branding and concept process of marketing agency Sargon Creative Media, showcased step by step!
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