Charlie Cafe & Waffle – Sweet content | Sargon Creative Media

Charlie Cafe & Waffle – Sweet content


Client Services Year
Charlie Cafe & Waffle Social Media Marketing, Content Creation, Community Management, Digital Advertising, Media Production, Photography 2018.

Sweets and Social Media are made for each other

When we found out that Hong Kong style bubble waffles are coming to town, we were excited. No, not just because we have a sweet tooth, but also because it is an excellent opportunity to showcase something that looks Instagrammable in its full glory – Charlie’s waffle!

If only the like button gave you a taste

The moment we started creating a Social Media strategy for Charlie, we knew that we needed to focus on the content from the visual side. Our Media Production team was right on point with creating the most likable, mouth-watering pictures and video. We balanced between showing off the premium location of the Charlie Cafe, in the middle of Europe’s next big urbanization project on the Danube river, Belgrade Waterfront, and the sweet feel of Charlie’s waffles, shakes and home made ice cream.

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