Creating Social Media Accounts
Monoderma accounts on Facebook and Instagram were created in 2018 with a clear focus – raising brand awareness. It was the very beginning of a continuous process, the one that continues in the present as well, and which we started by figuring out appropriate design solutions, creative topics for copywriting purposes, and also how to educate our target group through all of the promotional campaigns.
Just in the first few months since the digitalization of Monoderma, we noticed great results including the growth of the number of followers, increased engagement in the form of comments, likes, shares, but also general awareness of Monoderma’s presence in Serbia.
Gathering the Beauty Community
By all the above, our mission apart from brand awareness is the establishment and growth of a community of women who are committed to self-care, not only when it comes to skincare, but also in general, has been successfully implemented. Social networks allow us to maintain contact with them daily, to advise them on how to properly use Monoderma products, but also how to take care of their skin by suggesting DIY face masks, healthy recipes, etc. On the other hand, we strongly believe that beauty comes from within as well, not only by using proper cosmetics, so that’s one of the most important reasons why we’ve managed to maintain our close relationship with all community members.
In other words: from the very beginning, we’ve been focused on making Monoderma’s accounts on social media sources of everything related to beauty topics that could help women, not just for the strict promotion of products from a PR perspective. This is one of the reasons why we believe that great success was achieved. However, the organic demand for Monoderma pure vitamins remains firm, not only through paid advertisements.