Raising brand awareness
One of the main goals of this campaign, especially when talking about a product that isn’t sold to the customer directly, was raising brand awareness. Two main segments of the target audience were identified:
- Customers that purchase these products in pharmacies
- Health and medicine professionals
During the course of the campaign both main segments of the target group were covered with various content and ads. For that particular reason, a certain part of the campaign was aimed at educating the target group on the problems this product tackles.
Optimization of digital advertising campaigns
The further process of implementing the set strategy involved paid advertising campaigns, so for the needs of this particular brand we set up various social media and Google campaigns. Social media advertising included Engagement, Reach and Traffic campaigns, while Google advertising included search, display and video campaigns.