Magaza - Visual Identity design | Sargon Creative Media

Magaza - Visual Identity design


Client Services Year
Magaza Belgrade Branding, Logo Design, Visual Identity, Print Design, Website Design, Web Development 2017.

Branding a modern restaurant

When presented with the challenge of branding a new Restaurant / Gastro Pub in Belgrade, we went above and beyond.
The first thing this restaurant needed, was maybe the most important. This restaurant needed a name!

Bringing a gastro oasis to life

Creating a visual identity from scratch

After careful consideration and a lot of brainstorming with the client, the name Terracotta was scratched, and the name Magaza was born.

Magaza also means “market” in Turkish, which goes in line with the restaurant itself, which represents a real “market” of great food and atmosphere.

The concept for creating the Magaza logo was based on the rustic and industrial feel of the interior and location, paired with emblem-style elements.

The color was based mostly on the interiour and the client’s vision for the restaurant:
Orange, the color of joy, creativity and expression
– Black, the base of the interior, and an excellent contrast
Grey, the cherry on top made for rustic details

The typography was consisted of three great typefaces, each representing a different side of Magaza.

Breathing life into the design

Print materials and staff clothing

We’ve decided on a heavy illustration style paired with industrial colors and typography to bring it all to life.
Below, you can see many print materials custom made for this restaurant, which includes the menu, wine card, business cards, aprons and more.

To go with the excellent visuals, we’ve made a custom designed website up to pair.

Let’s put things into perspective, and see the real side of this project.

Because there’s nothing better than seeing your design come to life.

We recommend seeing it for yourself by enjoying a great breakfast at Magaza with an unforgettable view of the river.

We hope you’ve liked our branding project for Magaza, and that it inspired you.
You can always share the project on Social Media by clicking the links below.

If you have any questions or want to give us feedback, feel free to contact us.
If you’d like us help your brand grow, fill out the form or meeting request at the bottom of the page.

share project
master your brand

Work with us

Schedule a meeting or conference call from anywhere in the world.

    We’ll get back to you in the next 24 hours.
    Want to give us more details right from the start? Fill out our meeting / conference request below.
    If you have an urgent need to contact us right now - you can always reach us by phone or Skype on our contact page.


    Subscribe to our newsletter.
    Promise to only send you the interesting stuff!