Sargon Rebranding – New vision, Enhanced Concept

Follow the enhanced branding and concept process of marketing agency Sargon Creative Media, showcased step by step!
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BRANDING & LOGO DESIGN
Client | Services | Year |
---|---|---|
Magaza Belgrade | Branding, Logo Design, Visual Identity, Print Design, Website Design, Web Development | 2017. |
When presented with the challenge of branding a new Restaurant / Gastro Pub in Belgrade, we went above and beyond.
The first thing this restaurant needed, was maybe the most important. This restaurant needed a name!
Creating a visual identity from scratch
After careful consideration and a lot of brainstorming with the client, the name Terracotta was scratched, and the name Magaza was born.
Magaza also means “market” in Turkish, which goes in line with the restaurant itself, which represents a real “market” of great food and atmosphere.
The concept for creating the Magaza logo was based on the rustic and industrial feel of the interior and location, paired with emblem-style elements.
The color was based mostly on the interiour and the client’s vision for the restaurant:
– Orange, the color of joy, creativity and expression
– Black, the base of the interior, and an excellent contrast
– Grey, the cherry on top made for rustic details
The typography was consisted of three great typefaces, each representing a different side of Magaza.
Print materials and staff clothing
We’ve decided on a heavy illustration style paired with industrial colors and typography to bring it all to life.
Below, you can see many print materials custom made for this restaurant, which includes the menu, wine card, business cards, aprons and more.
To go with the excellent visuals, we’ve made a custom designed website up to pair.
Let’s put things into perspective, and see the real side of this project.
Because there’s nothing better than seeing your design come to life.
We recommend seeing it for yourself by enjoying a great breakfast at Magaza with an unforgettable view of the river.
We hope you’ve liked our branding project for Magaza, and that it inspired you.
You can always share the project on Social Media by clicking the links below.
If you have any questions or want to give us feedback, feel free to contact us.
If you’d like us help your brand grow, fill out the form or meeting request at the bottom of the page.
Follow the enhanced branding and concept process of marketing agency Sargon Creative Media, showcased step by step!
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