Rakija Djuric – Graphic Design and Visual Identity

Culture of the Past Presented Through Modern Solutions

The intertwining of traditional values ​​and modern textures can be noticed on the label itself. Folk aesthetics with elements of simplistic patterns provides an ideal combination of brand modernization with long-term existence. The visual solution combines several dimensions that represent the core of this business, which is faithfully presented as a modern brand with rich experience.

They say that the key to success lies in the “golden mean”. That is why the golden rule in Rakija Đurić’s rebranding was the realization of a modern design that provides a sense of timeless quality. We have created a visual identity that preserves and nurtures the history of business, but with a subtle modernization.

The dominant logo on the label makes the brand additionally visible in the eyes of consumers at every tasting and enjoyment of this drink. Such a subtle emphasis successfully forms the complete branding, but also acts as a “reminder” to all rakija lovers of this great producer.

Each of the four flavors is presented through specially designed packaging. In that way, we provided a visual distinction in the offer of rakija flavors, while all four design solutions are mutually complementary and recognizable.

Finally: A Prominent Brand Identity

Creating an inspiring design that testifies to the quality of this drink makes all the unforgettable toasts even more special. The recognizable identity, created using a combination of colors and textures, allows a comprehensive visual identity to be highlighted, while the packaging combines taste, strength, but also simplicity and luxury.

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