Red Queen Gastro Bar – Branding | Sargon Creative Media

Red Queen Gastro Bar – Branding


Client Services Year
Red Queen Belgrade Graphic Design, Web Design, Print Material Design 2019.

For the needs of the client Red Queen Belgrade, we had the task to create a design that will fully present this brand, in accordance with all previously established visual standards.

Red Queen Belgrade is located within the modern Belgrade Waterfront complex and was among the first catering facilities in this location.

Our task was to present everything that stands out with its design. With the well-known symbols of flowers, crowns, wine, and other details for which this restaurant is famous, we created modern and elegant visual solutions, which had the role of attracting views and visits.

Color Scheme and Teaser Campaign

The color scheme used did not deviate from the basic shades of the brand – red, white and black. Red Queen brought a touch of luxury to your brand, which we tried to bring closer through colors and visuals.

During the launch of the teaser campaign, an initial photo shoot of the interior and the entire offer of the restaurant was organized, in our production. The main goal of this first photo shoot was to collect the material needed to create the visuals that will be used on the website, social networks, print and advertising material.

Social Networks and Brand Identity

When it comes to brand identity, social networks are an indispensable part today. The look on social media must be consistent with the design and pre-determined marketing strategies. The visuals that make up the content on social networks are carefully selected and designed so that everything is in the colors of the brand.

Color Selection and Luxury Symbolism

We presented the entire printed material through a modern design, using a combination of the brand’s basic colors – red, black and white, and symbols that exude elegance, in accordance with the location of the restaurant. The website is also optimized for mobile phones, with the same look as on the desktop in order to have as many users as possible with uninterrupted use.


Print Material

For the Red Queen Belgrade restaurant, we designed a wine card, menu, summer menu, breakfast map, business cards, coasters and all the propaganda material. We emphasize modern minimalist design combined with various complementary motifs. Our main idea was that even the details on the printed material give off a dose of elegance, luxury, and quality.

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